Starting this week, specially marked 20 ounce bottles of Dr Pepper will contain codes good towards exclusive downloadable content for popular EA games, including The Sims 3, Spore, and Mass Effect 2.



Dr Pepper isn't a soft drink you'd normally associate with video games. The soda brand and EA are looking to change that now, by placing codes for exclusive DLC under the bottle caps of specially marked 20 ounce bottles of America's favorite brown carbonated beverage that isn't Coke or root beer.

Mass Effect 2, Battlefield: Bad Company 2, Battlefield Heroes, The Sims 3, and Spore DLC randomly lurks under said caps, so if you're aiming for a certain theme-based bundle for The Sims 3, be prepared to open a lot of Dr Pepper. You don't have to drink it, but opening it is unavoidable.

"We wanted to give consumers an unrivaled experience by offering a range of valuable game enhancements that elevate their experience within the games and create brand affinity," said Tony Jacobs, vice president of marketing, Dr Pepper. "The EA promotion gives fans an unbelievable gaming experience that they can only access through Dr Pepper."